What does social media have to have to do with SEO? MWI gets the information frequently from clients who are prospective or current. Social media is a fast expanding channel of marketing that many companies have only started taking advantage of in the past couple of years, yet it’s vital to take advantage of it when you’re investing resources into search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren’t immediately evident. There are many reasons to think about social media as a part of your online strategy, here are 5 advantages of it to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. Social engagement occurs when people comment, like, share, or tweet about content. Content that has more engagements on social media will be able to show more social signals. Search engines measure the social signals they receive, and use them as an element of quality when evaluating the content. It’s a method of determining what content people find useful in comparison to what their algorithm determines to be of high quality. If an article receives lots of social shares, it can be instantly classified.

2) Link Building

There are no more days of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. But how do you reach sites that would be willing to link to your content , alexa ترتيب المواقع if asking them directly is considered an “unnatural” practice for building links? Social media is the answer. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, when it’s worthy of linking to. They will also promote your content to others, increasing your influence.

3) The amplifying of content

You can create all the high quality content you want, but it won’t gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. Social media can help you connect with new audiences through your content. After you have shared your content, your following will connect with their friends in the event that they find it helpful. This will cause them to also share it with their friends which will increase the reach of your content. You’ll also get relevant traffic, inbound linking, social signals, and brand awareness, all of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it should be in their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. Google calls this co-citation. These co-citations can be built through social media to improve Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts since a while and this means that they appear in the search results pages. This allows your brand to be displayed in search results for specific queries that aren’t exclusive to your site. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results too giving another opportunity to ensure your content’s ranking in search. The service was temporary for a couple of months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.