What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, most companies haven’t yet begun to benefit from it. This is especially true when you’re investing in search engine optimization. Although the benefits of social media may not be immediately apparent, they’re vital for SEO support. Out of the numerous reasons to think about social media as part of your strategy for online Here are five reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment or share a tweet about an article. The more social engagements your content receives, the more social signals you send to your site. Search engines evaluate these social signals, and use them as an element of quality when evaluating content. This is a way for search engines to determine what people find most useful and also what they consider to be high-quality. The content you’ve created can also be indexed instantly if it’s receiving a lot of social interactions.
2) Link Building
It’s been a long period when you could just get links from other websites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way – create high quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, when asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. These people will spread your content among others and boost your authority.
3) Content Amplification
The quality of the content you publish, it’s not going to get much traction unless you amplify it. Sure, email marketing can be an effective way to boost content, but it will only be able to reach people who are in your marketing database. Social media can help you connect with new audiences through your content. Once you share your content, those who follow you will also connect with their friends if they find it useful. These people will then share it with their following which will increase the reach of your content. In return, you will gain many relevant visitors including inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.
content amplification lifecycle
4) Brand Communication and Awareness
The brand’s identity and reputation can inform search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google’s credibility and aid in brand-name searches.
5) Social Indexing
Since search engines index social media profiles these profiles are now showing up in search results pages. This lets your company’s brand show up in search results for brand-related queries, which aren’t limited to your company website. But it gets even better than that. Individual tweets from Twitter were once searchable and شراء لايكات فيسبوك (wikiyachts.org) were displayed in the search results. This allowed your site to rank higher on search. It was only for a short time, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.